The project brief given by Volvo was indicative of an industry struggling to reach young people in the cities. Growing urbanisation, environmental consciousness and the rise of the sharing economy are all rapidly increasing trends. 

As the target group was rather broad, we settled on young parents in urban areas. We found this subgroup interesting due to the significant life changes a child brings to mobility and transportation. We were intrigued to explore the target group's incentives to buy, use or not use a car.

The proposed service is called inVOLVO and combines leasing and car sharing - two rising trends in the automotive industry. InVOLVO is a concept allowing a customer to lease a new Volvo while reducing the monthly cost by renting it out to others - helping to expand both leasers' as well as renters’ mobility.

At the same time Volvo would get more cars in circulation (brand recognition) and the onboarding service expands their potential customer base. Users gain a higher mobility and flexibility without financial commitment. The connected car and app relieves any dependency or interaction between users.